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Evaluation
Services
Can prospects find you?
Or do they find your competitor's website?
A high search engine ranking
is a cost-effective method for generating sales leads. Search engines
offer a powerful way to draw potential customers to your website.
Our evaluation service
is a 3-step process. Ninety percent of businesses focus only on
the first one.
Generating
More Leads:
What Are Your Customers Searching For?
We'll evaluate your current search engine rankings based on those
terms we identify as most relevant to your products and your market.
We'll show you how your website rankings compare to your competitors.
Capturing
Leads:
Once a prospect reaches your website, do they stay there?
Do you know your three
key audiences and what they are looking for on your site?
Have you provided critical
content that draws prospects into your site?
We'll evaluate the percentage
of visitors who arrive at the homepage and leave, and review the
pages that do not lead visitors further into the site.
Converting
Leads Into Sales:
Are You Making it Easy?
How clear is your website's "call to action"? Do you make
it easy for prospects to enter your sales pipeline? We'll analyze
your website to make sure that it's easy for prospects to become
customers.
Our solutions will create
new sales opportunities for your business.
Developing
content:
All search engines love content-rich websites. We'll identify the
most relevant search phrases and then carefully incorporate them
into your site in a natural, readable manner. |
Building
Link Popularity:
Maximize your search engine exposure through inbound links
All major search engines now consider the factor
of "link popularity" when ranking your site. Every link
from one website to another is treated as "vote" for the
site being linked to, though search engines weight some sites as
having more "votes", or influence, than others. Check
your site's link popularity here.
As part of our link building strategy we will:
Research the websites that are linking to your
top competitors and identifying linking opportunities in the same
sites.
Identify industry authority websites where it
would be possible to provide existing white papers and articles
that would provide a link back to your site.
Research vertical engines and directories related
to your company's services for site inclusion.
Develop link affiliate programs suitable for
your market.
Who is linking to your website?
Type this phrase (example shown is for MSN)
replacing "your domain" with your company's domain name:
Technical audit:
review HTML code for any issues that could be blocking search engine
indexing.
Competitive site analysis:
we will conduct a comprehensive review of your top competitors to
identify their search engine ranking and search terms they use.
Design considerations:
to ensure that site visitors arriving at the homepage are motivated
to continue on into the site, we may redesign your existing homepage
to improve usability and the indexability of the page. |